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"Blaze Pizza is a modern day ""pizza joint"", serving up artisanal pizzas that are both fast and affordable. Each Blaze Pizza restaurant features an interactive open-kitchen format that allows guests to customize one of the menu's signature pizzas or create their own, choosing from a wide selection of fresh, ""clean"" ingredients. The generously-sized personal pizzas are then sent to a blazing hot open-flame oven - the centerpiece of the restaurant - where dedicated pizzasmiths ensure the thin-crust pies are fast-fire'd and ready to eat in just 180 seconds Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by founding investors that include LeBron James, Maria Shriver and Boston Red Sox co-owner Tom Werner."